Synergy team
"Turnkey" has no legal meaning. For one contractor it covers seven stages of work and handover of the source code; for another it means installing a ready-made theme. Below is the scope worth expecting, and the items whose absence from the quote you will notice only after launch.
The short answer
Full turnkey development covers seven blocks:
- business and competitor analysis;
- site structure and copy;
- UI/UX design for desktop and mobile;
- markup and programming;
- content management system;
- SEO groundwork and speed;
- testing, launch and handover of access.
What each block covers
Business and competitor analysis
A review of your services, your audience and how competitors sell. The output is not a report for its own sake but a decision about which sections are needed and in what order to speak to the customer.
Structure and copy
A map of pages and the content of each. This is where it is decided where the form goes, where pricing goes, where the proof goes. Confirm whether the contractor writes the copy: this is the item that most often lands on the client.
Design
Mockups for every page type on desktop and mobile, not just the homepage. The quote should state how many revision rounds are included — without that, approval drags on indefinitely.
Markup and programming
Turning mockups into a working site: responsive behaviour at every screen size, forms, filters, integrations. This also covers email setup and spam protection for the forms.
Content management
The panel where you change text and prices, and add articles and products yourself. Without it, every edit becomes a separate invoice.
SEO groundwork
Not promotion, but the technical base: page titles and descriptions, readable URLs, sitemap, robots.txt, structured data, load speed and — for Moldova — a correct link between the Romanian and Russian versions.
Testing and launch
Checks on real devices and browsers, migration to production hosting, SSL setup, analytics, and training for your team.
What often falls outside, though people expect it
| Item | Who usually does it | Comment |
|---|---|---|
| Copy | the client | Confirm before the start |
| Photography | the client | Stock images are noticeable |
| Catalogue content | by agreement | Usually partly included |
| Domain and hosting | client pays | Register in your own name |
| Logo and identity | separate service | If you do not have one |
| Promotion | separate service | Not the same as SEO groundwork |
| Support after launch | separate contract | [Package breakdown](/en/blog/skolko-stoit-tehnicheskaya-podderzhka-sayta) |
What must remain with you after handover
- admin access to the content management panel;
- access to hosting and the domain, registered to your company;
- the project source code;
- access to email, analytics and every connected service;
- a short manual or a recording of the training session.
Check this list before the final payment. Getting access after a project closes is noticeably harder than before.
An example from Synergy practice
Client: a craft supplies store moving from offline into online.
What was included: niche analysis, catalogue structure, desktop and mobile design, an online store with cart and payment, a product management system, two language versions, team training.
What was not included and was agreed separately: product photography and the initial item descriptions, which the client handled.
Frequently asked questions
How much does turnkey development cost?
For a corporate website in Moldova, €500–1,000. A breakdown of the price factors is in the article on website cost.
Can some work be dropped to save money?
Yes, copy and content entry are the usual candidates. Dropping the SEO groundwork and the content management system is a false economy: adding them later costs more.
What if an item is missing from the quote?
Ask directly whether it is included. A good contractor will either add it or say honestly that it is separate work — and name a price.
How many design revision rounds are normal?
Two or three. More usually means the structure was not agreed carefully enough.
Conclusion
Take "turnkey" literally: you get a working website, the access to it, and the ability to run it without the contractor. Anything outside that should be named before the contract is signed, not after launch.
Synergy fixes the scope in a written specification before the start and hands over source code and access at delivery. If you are planning website development, we begin with a free audit of the task.
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We show the growth points before any work starts — no obligations
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