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The client task
What the client came with and what had to be solved
Visitors did not understand what exactly the store sold, how to choose the right yarn or how to place an order. Every question ended in a call to the sales department, and some buyers simply left.
What we did
The key decisions that went into the project
Built a form that finds the right product
Connected online payment through MAIB
Added smart recommendations in the catalogue
The result for the business
What changed in the client work after launch
The store became clear without explanation: the buyer finds the product, sees all the information and places the order online. A call to the sales department is no longer a required step in buying.
Result metrics are confidential and are not published in our cases
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